Skip to content
Ribhav Hora

Résumé

Six years across engineering and product, at a health insurer at national scale and now at Adobe.

For anything not covered here, email me.

Experience

Adobe

Jul 2025 – Present

Product Manager New York, NY

  • Leading product strategy for Adobe's first enterprise content provenance product, a 0-to-1 build with a durable, watermark-anchored private metadata layer that travels with assets across the content supply chain; piloting with 5 enterprise partners ahead of GA.
  • Building the trust layer for creatives: Content Credentials and digital signing that let creators prove a work is theirs, get credit, and attach information that travels with the content wherever it is used.
  • Designing end-to-end content lineage that traces an asset's ingredients across every composite and reuse, integrating with 10+ Creative Cloud app teams (including Photoshop and Lightroom) and cutting legal exposure to expired-rights takedowns.
  • Shipping Responsible AI disclosure tooling that helps brands comply with emerging transparency laws, including the EU AI Act and California's AI Transparency Act.

Duke University, The Fuqua School of Business

Sep 2024 – May 2025

Econ Lead TA · Accounting TA · Career Fellow Durham, NC

  • Ran weekly 90-minute review sessions for first-year MBA students, working through practice problems and sample quizzes for Managerial Economics.
  • Provided 1:1 accounting tutoring for first-year MBAs.
  • Mentored 6 first-year MBAs through tech recruiting: resume reviews, mock interviews, and pipeline strategy.

Adobe

May 2024 – Aug 2024

AI Product Management MBA Intern San Jose, CA

  • Defined product strategy for figure (charts, diagrams) understanding in Acrobat's AI Assistant, running 30+ user interviews and a competitive analysis; recommendations were adopted and carried forward post-internship.
  • Partnered with ML engineers to scope, build, and ship a classification model that identifies and categorizes figure types in PDF documents, translating user needs into model requirements.
  • Created curated evaluation datasets to define the expected product experience and benchmark multiple LLMs, establishing a quality bar for the feature.

UnitedHealth Group

Oct 2021 – Apr 2023

Senior Technical Product Manager · Technical Product Manager San Francisco Bay Area, CA

  • Led the AI/ML personalization platform delivering predictive next-best-action recommendations to Medicare users and their health advocates; managed a team of 15 engineers.
  • Drove a 300% increase in engagement across the UHC web and app with AI/ML recommendation engines and structured A/B tests.
  • Built a content segmentation tool to identify and differentiate 13.4M Medicare users, supporting a $110B revenue gain.
  • Founded a content debugging tool that cut engineering on-call time by over 40%, and built Databricks and Adobe dashboards to report content engagement to stakeholders and C-suite executives.

UnitedHealth Group

Jul 2019 – Oct 2021

Software Engineer II · Software Engineer San Francisco, CA

  • Served as backend lead Scala engineer on the targeted content team, powering 3M+ daily impressions across the UHC web and app.
  • Ran user research and launched a redesign of the company's content creation tool, lifting NPS by 30%.
  • Cut product launch delivery time by over 97% by building automation across the product suite.

Wisconsin Center for Education Research

May 2018 – Dec 2018

Software Developer Madison, WI

  • Designed and built pages in AngularJS for OnPar, a teaching and testing platform used by 23 school districts.
  • Managed website data in SQL Server, and implemented scripting to generate detailed per-student test reports.

Quad One Technologies

Jun 2017 – Aug 2017

Software Engineering Intern Hyderabad, India

  • Built automated test coverage for the company's software and websites using the Selenium API.

iSchool Gamer Lab

Mar 2017 – Jun 2017

Research Worker Madison, WI

  • Worked as a data scientist on a Pokémon GO study of the game's user experience, popularity, and negative effects. Cleaned, analyzed, and visualized the data.

Education

Duke University, The Fuqua School of Business

Aug 2023 – May 2025

Master of Business Administration Durham, NC

Strategy & Finance concentration · GPA 3.85 · Dean’s List

University of Wisconsin–Madison

May 2019

Bachelor of Science, Computer Science Madison, WI

GPA 3.54 · Dean’s List

Technical skills

  • Generative AI
  • LLMs (GPT, Claude, Gemini)
  • Responsible AI & Governance
  • Prompt Engineering & Evaluation
  • Claude Code
  • Python
  • SQL
  • Databricks
  • Git

Leadership

  • Improv Club Co-President
  • Tech Club Recruiting Education Lead
  • Career Fellow · Econ & Accounting TA
  • MBAA Tech Cabinet · Section International Chair
  • Paired Principle Awardee

Beyond work

  • Mock interviews and résumé edits for aspiring PMs
  • Virtual math tutoring for low-income students
  • Packaged 50k+ meals in 2 hours for Rise Against Hunger
  • Intro to Acting (11 wk), Improv (18 wk), and Intro to Storytelling (8 wk) workshops